Most Startups focus on a Customer-first Approach with little or no attention to Public Relations. However, Public Relations is an essential component of the marketing mix and can generate positive impressions through strategic planning and execution.
To adopt a scalable business model, Startups need to give emphasis to Public Relations in the early stages as it helps to discover new customers, continuously refines the positioning and messaging architecture, garners much needed exposure and builds on the product itself.
Furthermore, the impact of Public Relations does not merely end after an article has been published and readers of that publication have read your news. The PR influence can be multifold. Digital Outlets such as social media and social bookmarking sites are great platforms/avenues to attract and engage with niche communities. These Digital Outlets are excellent platforms to repurpose the Public Relations efforts and reinforce the messaging of your Startup.
In addition to creating dialogues on social media platforms such as LinkedIn, Twitter, Facebook, etc, capitalizing on other social benchmarking sites such as Tumblr, Medium, Quora, Reddit, etc is a great way for startups to stay plugged in, create discussions, reinforce company messaging, and amplify the reach of PR placements.
For instance, one of our clients at The Pen Project is in the education sector. Our team featured the educator in a prominent news channel on a trending topic. This was then promoted on social media with creative headlines reinstating the talk points of the company.
Another client in the technology sector generated multiple impressions through opinion articles in niche publications. We reiterated the communication through social media promotions and repurposed the same content on social benchmarking sites.
Reinforcing and re-emphasizing through multiple communication channels helps to hammer the news again and again to the audience.
Want to know more on how to make your Startup’s news go viral? Connect with us at The Pen Project.
